This CodeLet will redirect the user to checkout page when user clicks on 'Buy now' button on the product

Use the code and create a custom module

Make sure you keep the weight of the module high in "system" table
 

CodeLet
<?php/** * Implements hook_form_FORM_ID_alter(). */function MY_MODULE_form_commerce_cart_add_to_cart_form_alter(&$form, &$form_state, $form_id) {  $form['submit']['#attributes']['value'] = t('Buy Now');  $form['#submit'][] =  '_custom_redirect_checkout';}/** * add to card submit form handler * @param unknown $form * @param unknown $form_state */function _custom_redirect_checkout($form, &$form_state) {    drupal_goto('checkout');}?>
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